Value chain analysis of Oltu Stone

S�leyman Toy¹, Emine Bilgen Eymirli², G�ven� G�rb�z³
¹Atat�rk University Architecture And Design Faculty Ci̇ty And Regional Planning Department
²Northeast Anatolia Development Agency
³Mevlana Development Agency

Oltu stone is a semiprecious and well known gemstone, which is mined only in the Oltu district in Erzurum, Turkey. It is popular all over the world. Its easiness to engrave and polish enabled it to be used in jewelry in Anatolia throughout history. Processing and trade in Oltu stone began in the late 18th century and developed rapidly in the Turkish Republic period. In addition to being a unique item of value in the province, Oltu stone provides local people an important economic activity opportunity. Development of an economic sector based on this stone is important for the locals in the region where agricultural activities are limited due to harsh climatic characteristics and geographical features and industrial and tourism investments are insufficient. The processing of Oltu stone has been conducted by locals for centuries using traditional and simple methods in primitive workshops. The competitiveness of Oltu stone products produced with traditional methods has gradually decreased because of weak marketing strategies; so, the people living in the Oltu sector have difficulty in earning money. Such an unfavorable condition causes a decrease in the workforce in the Oltu sector. Product diversification and relocation of the stone are suggested ways for Oltu stone to get a greater share from the national market and allow the workforce to continue working in the sector. The present study seeks to analyze the chain of activities ranging from mining the stone to the services needed after selling products and relationship between the activities and the strategies required for the analysis of problems for each activity.

Keywords: Erzurum, Oltu stone, value chain analysis

Oltu Ta�� De�er Zinciri Analizi

S�leyman Toy¹, Emine Bilgen Eymirli², G�ven� G�rb�z³
¹Atat�rk �niversitesi Mimarl�k Ve Tasar�m Fak�ltesi �ehir Ve B�lge Planlama B�l�m�
²Kuzeydo�u Anadolu Kalk�nma Ajans�, Kudaka
³Mevlana Kalk�nma Ajans�, Kudaka

Oltu ta�� ulusal ve uluslararas� s�s ta�� sekt�r�nde tan�nan ve d�nyada sadece T�rkiye�de ��kar�lan yar�-de�erli, i�lenebilir-parlat�labilir bir ta�t�r. Tarih boyunca Anadolu�da kullan�lan ve y�reye �zg� �nemli bir ekonomik u�ra� olan ta��n ticareti XVIII. y�zy�l sonlar�nda ba�lam�� ve Cumhuriyet d�neminde geli�me g�stermi�tir. �klim �artlar� ve co�rafi �zellikler nedeniyle tar�m d��nda ekonomik faaliyetlerin (sanayi ve turizm gibi) yeterli olmad�� b�lgede Oltu ta��n�n sekt�r olarak geli�mesi sosyoekonomik kalk�nma a��s�ndan �nemlidir. Oltu ta�� i�lemecili�i y�zy�llard�r y�re insan� taraf�ndan ilkel ve basit y�ntemlerle ve yetersiz altyap� imkanlar�yla tek ki�ilik at�lyelerde y�r�t�lmektedir. Tamamen el ustal�� ile �retilen Oltu ta�� r�nlerin geleneksel �retim y�ntemleri ve sat�� stratejileri ile ulusal pazarda rekabet edebilirli�i azalmakta ve gelir getirici �zelli�i kalmamaktad�r. Bu durum sekt�rde �al��an insan i�g�c�n�n h�zla azalmas�na neden olmaktad�r. Oltu ta�� r�nlerin ulusal pazardan pay almas� ve sekt�rde �al��an i�g�c�n�n devaml�l��n�n sa�lanmas�na y�nelik olarak �r�n farkl�la�t�rma ve yeniden konumland�rma stratejilerinin uygulanmas� pek �ok �al��mada �nerilmektedir. Bu �al��ma ile Oltu ta�� sekt�r�nde hammadde temininden sat�� sonras� hizmete kadar t�m de�er faaliyetlerinin ve faaliyetler aras�ndaki ili�kilerin ortaya konulmas�, her bir faaliyet i�in sorunlar�n analiz edilmesi ve de�er olu�turmak i�in gerekli stratejilerin belirlenmesi ama�lanm��t�r.

Anahtar Kelimeler: Erzurum, Oltu Ta��, De�er Zinciri Analizi

S�leyman Toy, Emine Bilgen Eymirli, G�ven� G�rb�z. Value chain analysis of Oltu Stone. Megaron. 2017; 12(1): 120-129

Corresponding Author: S�leyman Toy, T�rkiye

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